Qantas Instameet

Role: Art Direction, Lead Designer, Branding

Awards: 1st Place, Creative Showcase 10.3

To celebrate Qantas’ 95th birthday, Razorfish held nine consecutive Instameets around the country to celebrate what ‘Feels like Home’ meant to Australians. We delivered the creative concept, ran the nine events and built a responsive campaign site that pulled the best images from Instagram and showed dynamic content throughout the campaign. In total 5.8 million Instagram users were reached through the campaign and over 1,700 photos shared, collected more than 500,000 likes.